2024
Lovejoy
Located in the fine city of Lovejoy, this is one store you do not want to miss when you are in the southside of Atlanta.
Branding
Logo Design
The Overview
Brand Identity for an Atlanta-Based Spirits Retailer
Building a Brand Worth Remembering
A local Atlanta spirits retailer needed more than a logo. They needed an identity. Lovejoy was built from the ground up with a brand that feels as bold and alive as the city it comes from. From the first mark to the final packaging, every decision was made with intention.
The Challenge
Standing Out in a Saturated Market
Spirits retail is crowded. Lovejoy needed to cut through the noise and connect with a younger, culture-driven crowd without losing credibility. Generic wasn't an option, and blending in wasn't either.
The Solution
Strategy First. Culture Always.
The identity was rooted in Atlanta's energy, graphic-forward design, modern typography, and a visual language built for millennials who actually care about aesthetics. Every touchpoint from the logo to the packaging was designed to turn heads and build loyalty. The result is a brand that doesn't just sell spirits. It sells a feeling.
More Works
\thegoodsgn™ studio — 02/
©2026
FAQ
How much does it cost?
Most brand identity projects start at $5,500. I also offer payment plans and à la carte services based on the scope of your project, so there's a way to make it work no matter where you are in your journey. Reach out and I'll find the right fit for you.
What if I only want a logo?
I get it, but a logo alone won't build your brand. Every project at thegoodsgn™ includes strategy because great design without direction is just decoration. If you're ready to do it right, I'm ready for you.
How long does a typical project take?
Most brand identity projects run between 4 to 6 weeks. Because I only work with one client at a time, your project gets my full attention from day one to delivery with no unnecessary back and forth or handoffs.
What if I don’t like the design?
I don't just guess and hope for the best. Every design decision is rooted in the strategy we build together upfront, so by the time you see visuals you already understand why every choice was made. Revisions are part of the process and I don't stop until it's right.
Do you offer custom add-ons outside your listed services?
Yes. If you need something specific that isn't listed I'm open to the conversation. My work is built around what you need, not what fits neatly in a package.
2024
Lovejoy
Located in the fine city of Lovejoy, this is one store you do not want to miss when you are in the southside of Atlanta.
Branding
Logo Design
The Overview
Brand Identity for an Atlanta-Based Spirits Retailer
Building a Brand Worth Remembering
A local Atlanta spirits retailer needed more than a logo. They needed an identity. Lovejoy was built from the ground up with a brand that feels as bold and alive as the city it comes from. From the first mark to the final packaging, every decision was made with intention.
The Challenge
Standing Out in a Saturated Market
Spirits retail is crowded. Lovejoy needed to cut through the noise and connect with a younger, culture-driven crowd without losing credibility. Generic wasn't an option, and blending in wasn't either.
The Solution
Strategy First. Culture Always.
The identity was rooted in Atlanta's energy, graphic-forward design, modern typography, and a visual language built for millennials who actually care about aesthetics. Every touchpoint from the logo to the packaging was designed to turn heads and build loyalty. The result is a brand that doesn't just sell spirits. It sells a feeling.
More Works
\thegoodsgn™ studio — 02/
©2026
FAQ
How much does it cost?
Most brand identity projects start at $5,500. I also offer payment plans and à la carte services based on the scope of your project, so there's a way to make it work no matter where you are in your journey. Reach out and I'll find the right fit for you.
What if I only want a logo?
I get it, but a logo alone won't build your brand. Every project at thegoodsgn™ includes strategy because great design without direction is just decoration. If you're ready to do it right, I'm ready for you.
How long does a typical project take?
Most brand identity projects run between 4 to 6 weeks. Because I only work with one client at a time, your project gets my full attention from day one to delivery with no unnecessary back and forth or handoffs.
What if I don’t like the design?
I don't just guess and hope for the best. Every design decision is rooted in the strategy we build together upfront, so by the time you see visuals you already understand why every choice was made. Revisions are part of the process and I don't stop until it's right.
Do you offer custom add-ons outside your listed services?
Yes. If you need something specific that isn't listed I'm open to the conversation. My work is built around what you need, not what fits neatly in a package.
2024
Lovejoy
Located in the fine city of Lovejoy, this is one store you do not want to miss when you are in the southside of Atlanta.
Branding
Logo Design
The Overview
Brand Identity for an Atlanta-Based Spirits Retailer
Building a Brand Worth Remembering
A local Atlanta spirits retailer needed more than a logo. They needed an identity. Lovejoy was built from the ground up with a brand that feels as bold and alive as the city it comes from. From the first mark to the final packaging, every decision was made with intention.
The Challenge
Standing Out in a Saturated Market
Spirits retail is crowded. Lovejoy needed to cut through the noise and connect with a younger, culture-driven crowd without losing credibility. Generic wasn't an option, and blending in wasn't either.
The Solution
Strategy First. Culture Always.
The identity was rooted in Atlanta's energy, graphic-forward design, modern typography, and a visual language built for millennials who actually care about aesthetics. Every touchpoint from the logo to the packaging was designed to turn heads and build loyalty. The result is a brand that doesn't just sell spirits. It sells a feeling.
More Works
©2026
FAQ
How much does it cost?
Most brand identity projects start at $5,500. I also offer payment plans and à la carte services based on the scope of your project, so there's a way to make it work no matter where you are in your journey. Reach out and I'll find the right fit for you.
What if I only want a logo?
I get it, but a logo alone won't build your brand. Every project at thegoodsgn™ includes strategy because great design without direction is just decoration. If you're ready to do it right, I'm ready for you.
How long does a typical project take?
Most brand identity projects run between 4 to 6 weeks. Because I only work with one client at a time, your project gets my full attention from day one to delivery with no unnecessary back and forth or handoffs.
What if I don’t like the design?
I don't just guess and hope for the best. Every design decision is rooted in the strategy we build together upfront, so by the time you see visuals you already understand why every choice was made. Revisions are part of the process and I don't stop until it's right.
Do you offer custom add-ons outside your listed services?
Yes. If you need something specific that isn't listed I'm open to the conversation. My work is built around what you need, not what fits neatly in a package.