The Factory
A Modern Industrial Identity for a Swiss Burger Restaurant
Year
2021
Services
Branding
,
Motion Graphics
Overview
Where Industrial Meets Appetite
The Factory is a burger restaurant in Geneva with a personality as bold as its food. Casablanca Invest SA needed a brand that felt relaxed and welcoming without sacrificing sophistication.
The Challenges
Serious Design Does't Take Itself Too Seriously.
The brief called for something specific: clean and minimal, but with room to have fun. The brand had to balance a refined Swiss aesthetic with a laid-back bar atmosphere and just enough humor to make guests smile.
Our Approach
Minimal on the Surface. Full of Character Underneath.
We leaned into the tension between industrial precision and playful personality. Swiss factory imagery set the tone, while small moments of humor like mustachioed cows kept things from feeling stiff. A clean black typographic system held it all together, letting the wit speak without the noise.
