2021
The Factory
A relaxed, friendly burger spot in the heart of Geneva with a personality that keeps you coming back for more than just the food.
Logo Design
Branding
The Overview
Brand Identity for a Swiss Burger Restaurant in Geneva
Where Industrial Meets Appetite
The Factory is a burger restaurant in Geneva with a personality as bold as its food. Casablanca Invest SA needed a brand that felt relaxed and welcoming without sacrificing sophistication. It had to feel at home in Switzerland without feeling stiff.
The Challenge
Serious Design Doesn't Have To Take Itself Too Seriously.
The brief called for something specific: clean and minimal, but with room to have fun. The brand had to balance a refined Swiss aesthetic with a industrial factory atmosphere and just enough humor to make guests smile. Getting that balance right without tipping too far in either direction was the real task.
The Solution
Minimal on the Surface. Full of Character Underneath.
The design leaned into the tension between industrial precision and playful personality. Swiss factory imagery set the tone, while small moments of humor like mustachioed cows kept things from feeling stiff. A clean black typographic system held it all together, and the minimalist approach gave every witty detail room to breathe.
More Works
\thegoodsgn™ studio — 02/
©2026
FAQ
How much does it cost?
Most brand identity projects start at $5,500. I also offer payment plans and à la carte services based on the scope of your project, so there's a way to make it work no matter where you are in your journey. Reach out and I'll find the right fit for you.
What if I only want a logo?
I get it, but a logo alone won't build your brand. Every project at thegoodsgn™ includes strategy because great design without direction is just decoration. If you're ready to do it right, I'm ready for you.
How long does a typical project take?
Most brand identity projects run between 4 to 6 weeks. Because I only work with one client at a time, your project gets my full attention from day one to delivery with no unnecessary back and forth or handoffs.
What if I don’t like the design?
I don't just guess and hope for the best. Every design decision is rooted in the strategy we build together upfront, so by the time you see visuals you already understand why every choice was made. Revisions are part of the process and I don't stop until it's right.
Do you offer custom add-ons outside your listed services?
Yes. If you need something specific that isn't listed I'm open to the conversation. My work is built around what you need, not what fits neatly in a package.
2021
The Factory
A relaxed, friendly burger spot in the heart of Geneva with a personality that keeps you coming back for more than just the food.
Logo Design
Branding
The Overview
Brand Identity for a Swiss Burger Restaurant in Geneva
Where Industrial Meets Appetite
The Factory is a burger restaurant in Geneva with a personality as bold as its food. Casablanca Invest SA needed a brand that felt relaxed and welcoming without sacrificing sophistication. It had to feel at home in Switzerland without feeling stiff.
The Challenge
Serious Design Doesn't Have To Take Itself Too Seriously.
The brief called for something specific: clean and minimal, but with room to have fun. The brand had to balance a refined Swiss aesthetic with a industrial factory atmosphere and just enough humor to make guests smile. Getting that balance right without tipping too far in either direction was the real task.
The Solution
Minimal on the Surface. Full of Character Underneath.
The design leaned into the tension between industrial precision and playful personality. Swiss factory imagery set the tone, while small moments of humor like mustachioed cows kept things from feeling stiff. A clean black typographic system held it all together, and the minimalist approach gave every witty detail room to breathe.
More Works
\thegoodsgn™ studio — 02/
©2026
FAQ
How much does it cost?
Most brand identity projects start at $5,500. I also offer payment plans and à la carte services based on the scope of your project, so there's a way to make it work no matter where you are in your journey. Reach out and I'll find the right fit for you.
What if I only want a logo?
I get it, but a logo alone won't build your brand. Every project at thegoodsgn™ includes strategy because great design without direction is just decoration. If you're ready to do it right, I'm ready for you.
How long does a typical project take?
Most brand identity projects run between 4 to 6 weeks. Because I only work with one client at a time, your project gets my full attention from day one to delivery with no unnecessary back and forth or handoffs.
What if I don’t like the design?
I don't just guess and hope for the best. Every design decision is rooted in the strategy we build together upfront, so by the time you see visuals you already understand why every choice was made. Revisions are part of the process and I don't stop until it's right.
Do you offer custom add-ons outside your listed services?
Yes. If you need something specific that isn't listed I'm open to the conversation. My work is built around what you need, not what fits neatly in a package.
2021
The Factory
A relaxed, friendly burger spot in the heart of Geneva with a personality that keeps you coming back for more than just the food.
Logo Design
Branding
The Overview
Brand Identity for a Swiss Burger Restaurant in Geneva
Where Industrial Meets Appetite
The Factory is a burger restaurant in Geneva with a personality as bold as its food. Casablanca Invest SA needed a brand that felt relaxed and welcoming without sacrificing sophistication. It had to feel at home in Switzerland without feeling stiff.
The Challenge
Serious Design Doesn't Have To Take Itself Too Seriously.
The brief called for something specific: clean and minimal, but with room to have fun. The brand had to balance a refined Swiss aesthetic with a industrial factory atmosphere and just enough humor to make guests smile. Getting that balance right without tipping too far in either direction was the real task.
The Solution
Minimal on the Surface. Full of Character Underneath.
The design leaned into the tension between industrial precision and playful personality. Swiss factory imagery set the tone, while small moments of humor like mustachioed cows kept things from feeling stiff. A clean black typographic system held it all together, and the minimalist approach gave every witty detail room to breathe.
More Works
©2026
FAQ
How much does it cost?
Most brand identity projects start at $5,500. I also offer payment plans and à la carte services based on the scope of your project, so there's a way to make it work no matter where you are in your journey. Reach out and I'll find the right fit for you.
What if I only want a logo?
I get it, but a logo alone won't build your brand. Every project at thegoodsgn™ includes strategy because great design without direction is just decoration. If you're ready to do it right, I'm ready for you.
How long does a typical project take?
Most brand identity projects run between 4 to 6 weeks. Because I only work with one client at a time, your project gets my full attention from day one to delivery with no unnecessary back and forth or handoffs.
What if I don’t like the design?
I don't just guess and hope for the best. Every design decision is rooted in the strategy we build together upfront, so by the time you see visuals you already understand why every choice was made. Revisions are part of the process and I don't stop until it's right.
Do you offer custom add-ons outside your listed services?
Yes. If you need something specific that isn't listed I'm open to the conversation. My work is built around what you need, not what fits neatly in a package.