2023
My Club
Premium custom sportswear and teamwear built for clubs across the UK, from Sunday league sides to competitive outfits across football, rugby, cricket, and more.
Logo Redesign
Branding
The Overview
Brand Redesign for a UK-Based Sportswear Manufacturer
From Wordmark to Full Identity
MyClub supplies premium custom teamwear to clubs across the UK, but their brand wasn't keeping up. A complete redesign was in order, one that finally matched the quality of what they deliver. One that could represent them confidently across every sport, every kit, and every club they serve.
The Challenge
A Brand Left on the Bench
A wordmark alone wasn't enough. MyClub needed a logomark, a stronger typographic system, and a cohesive identity that could hold its own across football, rugby, cricket, and beyond, for men's and women's clubs alike. The brand had to work as hard as the athletes wearing it.
The Solution
Built for the Pitch. Refined for the Brand.
A modern, energetic identity was built with the polish of a premium supplier. The new logomark gave the brand a symbol worth wearing, and fresh typography brought cohesion to every touchpoint. Paired with action-driven visuals from clubs across the UK, the result is a brand that moves as fast as the athletes it outfits.
More Works
\thegoodsgn™ studio — 02/
©2026
FAQ
How much does it cost?
Most brand identity projects start at $5,500. I also offer payment plans and à la carte services based on the scope of your project, so there's a way to make it work no matter where you are in your journey. Reach out and I'll find the right fit for you.
What if I only want a logo?
I get it, but a logo alone won't build your brand. Every project at thegoodsgn™ includes strategy because great design without direction is just decoration. If you're ready to do it right, I'm ready for you.
How long does a typical project take?
Most brand identity projects run between 4 to 6 weeks. Because I only work with one client at a time, your project gets my full attention from day one to delivery with no unnecessary back and forth or handoffs.
What if I don’t like the design?
I don't just guess and hope for the best. Every design decision is rooted in the strategy we build together upfront, so by the time you see visuals you already understand why every choice was made. Revisions are part of the process and I don't stop until it's right.
Do you offer custom add-ons outside your listed services?
Yes. If you need something specific that isn't listed I'm open to the conversation. My work is built around what you need, not what fits neatly in a package.
2023
My Club
Premium custom sportswear and teamwear built for clubs across the UK, from Sunday league sides to competitive outfits across football, rugby, cricket, and more.
Logo Redesign
Branding
The Overview
Brand Redesign for a UK-Based Sportswear Manufacturer
From Wordmark to Full Identity
MyClub supplies premium custom teamwear to clubs across the UK, but their brand wasn't keeping up. A complete redesign was in order, one that finally matched the quality of what they deliver. One that could represent them confidently across every sport, every kit, and every club they serve.
The Challenge
A Brand Left on the Bench
A wordmark alone wasn't enough. MyClub needed a logomark, a stronger typographic system, and a cohesive identity that could hold its own across football, rugby, cricket, and beyond, for men's and women's clubs alike. The brand had to work as hard as the athletes wearing it.
The Solution
Built for the Pitch. Refined for the Brand.
A modern, energetic identity was built with the polish of a premium supplier. The new logomark gave the brand a symbol worth wearing, and fresh typography brought cohesion to every touchpoint. Paired with action-driven visuals from clubs across the UK, the result is a brand that moves as fast as the athletes it outfits.
More Works
\thegoodsgn™ studio — 02/
©2026
FAQ
How much does it cost?
Most brand identity projects start at $5,500. I also offer payment plans and à la carte services based on the scope of your project, so there's a way to make it work no matter where you are in your journey. Reach out and I'll find the right fit for you.
What if I only want a logo?
I get it, but a logo alone won't build your brand. Every project at thegoodsgn™ includes strategy because great design without direction is just decoration. If you're ready to do it right, I'm ready for you.
How long does a typical project take?
Most brand identity projects run between 4 to 6 weeks. Because I only work with one client at a time, your project gets my full attention from day one to delivery with no unnecessary back and forth or handoffs.
What if I don’t like the design?
I don't just guess and hope for the best. Every design decision is rooted in the strategy we build together upfront, so by the time you see visuals you already understand why every choice was made. Revisions are part of the process and I don't stop until it's right.
Do you offer custom add-ons outside your listed services?
Yes. If you need something specific that isn't listed I'm open to the conversation. My work is built around what you need, not what fits neatly in a package.
2023
My Club
Premium custom sportswear and teamwear built for clubs across the UK, from Sunday league sides to competitive outfits across football, rugby, cricket, and more.
Logo Redesign
Branding
The Overview
Brand Redesign for a UK-Based Sportswear Manufacturer
From Wordmark to Full Identity
MyClub supplies premium custom teamwear to clubs across the UK, but their brand wasn't keeping up. A complete redesign was in order, one that finally matched the quality of what they deliver. One that could represent them confidently across every sport, every kit, and every club they serve.
The Challenge
A Brand Left on the Bench
A wordmark alone wasn't enough. MyClub needed a logomark, a stronger typographic system, and a cohesive identity that could hold its own across football, rugby, cricket, and beyond, for men's and women's clubs alike. The brand had to work as hard as the athletes wearing it.
The Solution
Built for the Pitch. Refined for the Brand.
A modern, energetic identity was built with the polish of a premium supplier. The new logomark gave the brand a symbol worth wearing, and fresh typography brought cohesion to every touchpoint. Paired with action-driven visuals from clubs across the UK, the result is a brand that moves as fast as the athletes it outfits.
More Works
©2026
FAQ
How much does it cost?
Most brand identity projects start at $5,500. I also offer payment plans and à la carte services based on the scope of your project, so there's a way to make it work no matter where you are in your journey. Reach out and I'll find the right fit for you.
What if I only want a logo?
I get it, but a logo alone won't build your brand. Every project at thegoodsgn™ includes strategy because great design without direction is just decoration. If you're ready to do it right, I'm ready for you.
How long does a typical project take?
Most brand identity projects run between 4 to 6 weeks. Because I only work with one client at a time, your project gets my full attention from day one to delivery with no unnecessary back and forth or handoffs.
What if I don’t like the design?
I don't just guess and hope for the best. Every design decision is rooted in the strategy we build together upfront, so by the time you see visuals you already understand why every choice was made. Revisions are part of the process and I don't stop until it's right.
Do you offer custom add-ons outside your listed services?
Yes. If you need something specific that isn't listed I'm open to the conversation. My work is built around what you need, not what fits neatly in a package.