My Club
Brand Redesign for a UK-Based Sportswear Manufacturer
Year
2023
Services
Branding
,
Social Media
,
Motion Graphics
Overview
From Wordmark to Full Identity
MyClub supplies premium custom teamwear to clubs across the UK, but their brand wasn't keeping up. We gave them a complete redesign that finally matched the quality of what they deliver.
The Challenges
A Brand Left on the Bench
A wordmark alone wasn't enough. MyClub needed a logomark, a stronger typographic system, and a cohesive identity that could hold its own across football, rugby, cricket, and beyond, for men's and women's clubs alike.
Our Approach
Built for the Pitch. Refined for the Brand.
We built a modern, energetic identity with the polish of a premium supplier. The new logomark gave the brand a symbol worth wearing. Paired with fresh typography and action-driven visuals from clubs across the UK, the result is a brand that moves as fast as the athletes it outfits.
